## Monday, April 29, 2019

We don't know how much the CPC value is, only Google and the advertiser in question know the CPC value for each ad unit is different from one another depending on certain keywords.

CTR = Abbreviation of Click Through Rate.  The term CTR is used to calculate the number of ad clicks and divided by the number of ad impressions.  So if the ad is displayed on a web / blog as many as 1500 times and gets 12 clicks, then the CTR is 12/1500 = 0.008 = 0.8%

CPM = Cost per Mille

In Indonesian terms, it is commonly referred to as BPS (Cost per Thousand), so CPM and BPS means the same, ie adsense publishers will receive payments based on calculations per thousand times the page appears.

RPM = Revenue Per Thoushand Impression

The average income that can be obtained from every 1,000 impressions.  For most Adsense Publishers, RPMs get between \$ 1 - \$ 5, depending on region, type of content, and ad relevance.  The RPM is divided into 3 things, such as the one below.

1. Query RPM

Query revenue per thousand impressions (RPM) is calculated by dividing the estimated earnings by the number of queries reported, then multiplying by 1000.

RPM Query = (Estimated earnings / Number of queries) * 1000

For example, if you generate a query estimated at \$ 60 out of 15,000 queries, your RPM query will be equivalent to (\$ 60 / 15,000) * 1000, or \$ 4 00.

2. RPM Pages

Page revenue per thousand impressions (RPM) is calculated by dividing income estimated by the number of ad requests made, then multiplying by 1,000.

Page RPM = (Estimated income / Number of page views) * 1,000

If your estimated income is \$ 0.15 out of 25 page views, then your page eCPM is equal to (\$ 0.15 / 25) * 1,000, or \$ 6.00.

Ad demand income per thousand impressions (RPM) is calculated by dividing income estimated by the number of ad requests made, then multiplying by 1,000

Based on official sources