Wednesday, September 25, 2019

5 Mistakes To Avoid In Online Business


Doing sales online includes many lessons you can learn if you only trade.  The number of online merchants is increasing every day.  Some are very successful and many end up along the way.  Among the reasons is the failure to learn from traders about what works, and what doesn't.  If you avoid these mistakes, you can get into the category of the most successful online traders

These are 5 mistakes that many make when trying to sell things online

1. Expect to Get Customers Quickly

Making sales online is more than just photographing and putting them online.  Many people believe that, if you have a product posted online then customers will flock.  It may seem like a very simple task.  But it definitely requires a bigger "sacrifice".

Instead, you should focus on developing and promoting your buyer community first.  Show them the value of being on your social networking pages.  You can do this by showing them a video or writing articles that are informative and valuable to them.  For example, if you are in the clothing business, you can create a video or write articles related to the styles on the chart, various ways to keep your beauty etc.  By doing this, you create a community that trusts you and it will be easier for them to buy products from you.

2. Selling People Who Are Not There

If you don't know the people you are selling / promoting to your product, it is like selling to customers who are not there.  And trying to sell to customers who are not there, is not only a waste of time, but a huge barrier to success.

If you are selling specific products, start by learning where your customers are.  Social networks are fragmented.  Users of such networks are equally divided.  It's like the Kariakoo market, on the one hand you will grow up selling clothes, on the other hand, selling electronics, and on the other side just selling office supplies.  Peruse Twitter, Instagram, Facebook groups to find out. If you sell cars, there are Facebook profiles for sellers and car buyers.  Join the groups to learn how people ask questions on different networks, things they like etc.  This will let you know how you can incorporate your business into their daily lives.

3. Not Understanding the Help You Need to Run Your Business

Online business is great.  And if you decide to step in to do it, then it's good to know it's help.  If you decide to open websites and social networks for your business, find a professional to help you.  If you feel you will not be able to run social networks on your own, find someone to help you.  It is difficult to do everything from serving customers (callers and texting to social networks), to sales and advertising etc.

If you have decided to invest in an online business, then it is also wise to budget for human resources.  You can prepare a forum for people who will help you in creating and running your own networks.  Doing this can help you address the same things that can grow your business

4. Failure to Prioritize Customer Service

The biggest mistake made when starting an online business is to set up a product regardless of customer service.

If you sell items online, it's important to know the inside out about your product.  You can sell a product or service to people and the questions become many about consumption.  If you fail to respond, you will appear a victim.  Learn everything about your product, the questions they might ask you, the challenges etc.  It will be much easier when they call to ask questions you will be able to help.  This will build a sense of trust and confidence in you.  Sometimes when they want something / service, they have to knock on your door

5. Not having a Marketing Strategy

As a business owner, have a strong strategy for marketing and selling beer.  No matter what you sell, you must learn and know how and where to get your product buyers.  For example, ZoomT Tanzania allows a person / company to advertise products and reach over 20,000 buyers who visit the web site daily.  The focus is on just knowing how to advertise and how to have a strong online ad there.

Also many retailers do not discount items such as price discounts, opportunity to learn from social networking statistics.  Also, having a website that enables buyers to reach you or make payments easily to get the products they want is one of the best ways to increase customers

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SAIDIA KU-SHARE TAFADHARI

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